Custom & child themes
Brand-true themes built around your pages and publishing flow, with lean assets, semantic markup, and templates that survive core updates.
WordPress craft
WordPress development that editors can live in
I build and maintain WordPress sites as a contractor or team hire: themes, plugins, ACF, custom post types, Gutenberg, and the glue that keeps content teams productive. Not a page-builder specialty profile: real WordPress engineering with clear handoff to the people I work with.
Advanced Custom Fields (ACF)
Field groups, flexible content, options pages, and relationship fields modeled so editors fill structured data, not fight the UI.
Custom post types & taxonomies
CPTs for products, team, events, case studies, and more, registered cleanly with archives, REST/GraphQL exposure, and admin UX that matches how you work.
Gutenberg & block themes
Custom blocks, block patterns, template parts, and FSE-aware builds so the block editor feels like your design system, not a blank canvas.
Plugins & integrations
Purpose-built plugins, WooCommerce hooks, forms, CRM connections, and third-party APIs, without stacking five tools that do one job badly.
Performance & maintainability
Caching strategy, asset hygiene, accessibility, and update-safe architecture so the site stays fast and editable after launch.
How I work across the WordPress stack
Classic PHP, block themes, ACF page sections, or a hybrid. I help the team pick what fits editors and the roadmap, not a one-size template.
Classic PHP themes
Template hierarchy, hooks, enqueue discipline, and child themes when you need surgical changes on an existing install.
Block / hybrid themes
theme.json, patterns, and custom blocks when the editorial team lives in Gutenberg and needs reusable layouts.
ACF-driven page building
Flexible content and clone fields that map to component sections: structured enough for consistency, flexible enough for marketing pages.
Editor training & handoff
Short docs and walkthroughs so your team can publish without calling a developer for every headline change.
Where I fit
- Teams hiring a WordPress engineer (contract or full-time) who can own theme and plugin work
- Product or marketing orgs stuck on a bloated page builder who need cleaner, faster WordPress
- Squads that need CPTs and ACF for real content models, not just blog posts
- Sites migrating themes, consolidating plugins, or preparing for headless later
Need the CMS for content and a Next.js frontend for performance? See WP Engine Headless + Next.js. Prefer staying fully on WordPress with a strong theme and plugin layer? This is the skill set I bring to that role.